Who we are
We're the people-powered bank
The bank that does things differently. The bank that never closes. The bank with real people answering the phone 24 hours a day, 7 days a week. We're the bank that changed what being a bank means - we're not over there, on the high street, we're right here, on your mobile or laptop. We're first direct. We love what we do. We love coming to work every day - even Christmas Days and New Year's Days. Even Mondays - oh yes... And it's all for you.
We're always - always - here for you
When the clock struck midnight on 1 October 1989, we received our first ever call. Our lines have been open ever since, making us the first UK bank to offer an always-open service to our customers. And the people you'll talk to are famously brilliant at what they do. You'll never talk to a robot - no 'press 1 for...' nonsense here, thank you very much. We're also available online and on your mobile and tablet, so it doesn't matter where you are or what you're doing: we're here for you.
We're the pioneers of easy banking
While we're famous for our phone service, there's much more to first direct than that. We launched our PC Banking service in 1997, we were Text Message Banking in 1999, and Internet Banking in 2000. We were the first UK bank with a Twitter account. See that curve? We try to stay ahead of it... Because we know that our love for banking is quite unusual - you guys just want easy, seamless, intuitive control over your money, wherever, whenever. So that's what you get.
Our customers love us
(And we love them too...) We win more awards for our service than any other UK bank. But what makes them special is that so many of them are voted for by the people that matter - our customers. This makes us very happy indeed. It means we're mostly getting things right.
How can we help?
Current account, savings, cards, mortgages, loans, insurance... We offer the things that most banks offer. We just try to offer them a different way. We're constantly reviewing our products and looking for ways to fully and flexibly support our customer's lives. We won't settle until things are perfect. Watch this space...
Your home may be repossessed if you do not keep up repayments on your mortgage.
Interested in joining us?
Our 1st Account comes with an automatic fee-free overdraft and outstanding service as standard.
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