We sponsor some amazing companies and events to give you a brilliant experience that goes beyond banking. We have found a perfect match between our brand and partners who personify great customer experience and the offering of something extra special.
You may have heard of the first direct arena in Leeds
Sponsoring the arena provides us with a unique way to give something back to the city we call home. The building of the arena was one of the most thrilling developments for Leeds and sponsoring it is a clear way to show our support and invest in our city.
We love getting our name known to thousands of entertainment, music, sports and comedy fans who attend the many gigs and events. But we can also treat our lovely customers to some great offers and special treatment.
See how we treat you famously at the first direct arena
We are proud to be partners and sponsors of Northern Ballet. Like us, they are based in Leeds and like us they strive to achieve the highest standards of excellence and delivery.
"We're proud to be their partners and sponsors of Northern Ballet - a world class company which delivers fantastic experiences for people throughout the country.
As well as sharing a home town in Leeds, we share the same values; we both dare to be different, and good is never good enough"
Joe Gordon, Head of first direct
Find out more about our Northern Ballet partnership
We do things a little differently
Hello! Lovely to meet you. Fancy getting to know each other? Let us tell you why we're different from other banks.
Learn more about first direct