Marketing policy

When we talk to you, we hope it's because you're interested in what we have to say, and that you'll want to talk to us in return. However, we don't want to intrude - after all, nobody likes an unwanted guest. So we have a number of rules we stick by when it comes to our marketing activities.

We will..

• keep you up to date with information about our products and services which would benefit you
• always make it clear how your personal information i.e email addresses/telephone numbers are going to be used
• not use your personal information for marketing purposes if you tell us not to
• only provide you with marketing information via the channels you have agreed to
• let you contact us at any time if you no longer wish to receive marketing information from us
• remind you every so often that you can contact us at any time to change your preferences
• not pass your details to a third party for marketing purposes (unless you have agreed for us to do so).

If we have your permission...

• we may contact you about any banking or financial service product offered by first direct or other members of the HSBC Group which we believe would be beneficial
• we may also contact you by telephone about offers and products from third parties that we believe would be beneficial.