The first direct arena.

So fab we stuck our name on it.

We are a very fussy bunch when it comes to the first direct name, so we'd only sponsor something that is pretty special. Which is exactly what the first direct arena happens to be. With its audience-friendly layout and brilliant acoustics, it is without doubt one of the best venues in the UK. It was even named Best New Venue in the World at the Stadium Business Awards in London.

first direct customers get first dibs

Sign up for the first direct arena newsletter and you'll be able to buy tickets before general release. You can also get access to loads of other great benefits* too.

  • first chance to buy tickets before everyone else - for pre-sale ticket email updates register here for the first direct arena's newsletter
  • your own first direct express entrance - show your card and breeze straight in
  • complimentary bottle of water - a lifesaver if you're screaming at boybands all night or moshing down at the front. Just collect your voucher at the first direct express entrance when you arrive
  • save on food and drink - Just flash your first direct debit or credit card and get 10% off food purchased in the fd bar and 50% off soft drinks, when you buy food in any of the concessions
  • regular giveaways and competitions - make sure you're also signed up to our e-newsletter for future exclusives.

So get out there and enjoy it. It's all for you

To find out more about the arena, visit firstdirectarena.com, like the first direct arena on Facebook or follow @fdarena on Twitter.

Look, we've even got our own bar

We're launching the new-look fd bar at the arena in October. Designed by competition winner, Kyle Minnock, it's all looking rather splendid. Hop over next time you're there and see for yourself.

first direct bar

To keep updated on the latest arena news and offers, make sure you're signed up to our e-newsletter

Call us on 03 456 100 100 and we'll check we've got all your details right and you've opted in to receive communications. Then sit back and wait for the good times to roll in via email.

* All benefits subject to availability and may be withdrawn at any time without notice. Terms and conditions apply.

Terms and Conditions

You must be a first direct customer to take advantage of these benefits.

1) First chance to buy tickets before everyone else
- Tickets subject to availability
- You must sign up for the first direct arena newsletter by using the link above to receive pre-sale emails
- All pre-sale emails will be sent directly from the first direct arena.
2) Your own first direct express entrance
- You must show a valid event ticket and a first direct debit or credit card to gain access to the express entrance
- Only one person in the group is required to show their first direct debit or credit card, however all members of the group must have event tickets.
3) Complimentary bottle of water
- Water and water vouchers are subject to availability
- Water vouchers are available at the first direct express entrance when entering the arena
- One valid water voucher can be exchanged for one bottle of water at any concession at the arena
- Maximum of one voucher per person
- Water vouchers are only valid for the show detailed on the voucher.
4) Save on food and drink - 10% off food purchased in the fd bar
- This discount can only be redeemed by showing a valid first direct debit or credit card
- Access to the bar is on a first come, first served until the bar is at its capacity
- The offer and the food is subject to availability
- The discount only applied to food on the menu in the fd bar at the time of purchase
- The discount cannot be exchanged for cash or any other product.
5) Save on food and drink - 50% off non alcoholic drinks when food is purchased at any concession
- This discount can only be redeemed by showing a valid first direct debit or credit card
- The discount is subject to availability
- The discount only applies when hot food is also purchased
- The discount only applies to non alcoholic drinks on the menu at the concession at the time of purchase
- The discount cannot be exchanged for cash or any other product.