We are very proud to be the naming sponsor for the new first direct arena.

The 13,500 seat venue has the UK's first purpose built fan-shape arena design. The contemporary and innovative layout means that no seat is more than 68 meters from the stage.

The first direct arena was launched on 24 July 2013 with a special pre-launch concert by Bruce Springsteen and is now attracting some of the biggest names in the entertainment industry.

Why is first direct sponsoring the Arena?

first direct has always been proud to call Leeds its home. The new arena is one of the most exciting developments Leeds has seen for many years and we are proud to put our name to it, showing our support of the city, the community and the region as a whole.

This is our first major sponsorship and will enable us to get the first direct name known to the thousands of fans who will attend the many concerts and performances at the arena.

What will this mean for first direct customers?

We know music and entertainment is enjoyed by our customers and there will be exclusive benefits for our customers at the new first direct arena. We're currently working on this so keep an eye out for more information.

To find out more visit firstdirectarena.com, 'like' first direct arena on Facebook or follow @fdarena on Twitter.